bestuhl Story

NEW CREATION FOR BETTER SPACE VALUE

The value of a product that is made directly with the techniques and knowhow of bestuhl is highest
when the product is both an expression of beauty in the work space and of the user’s ultimate comfort.
The value of the product goes beyond the sum total of time spent and techniques
used to complete an individual product and goes to the heart of the bestuhl ethos.
Experience directly this ethos of the beauty and comfort of various designs,
colors and textures those brought to you by bestuhl.

BEST
QUALITY
FOR EVERYWHERE

The design solutions that bestuhl shows go beyond visual beauty. A new product’s design solution becomes a medium to communicate intimately with the essence of a workspace. bestuhl shares this philosophy of design with people who empathize with us and wish to experience it.

EXCELLENT
DESIGN
FOR COMFORT

The design solutions that bestuhl shows go beyond visual beauty. A new product’s design solution becomes a medium to communicate intimately with the essence of a workspace. bestuhl shares this philosophy of design with people who empathize with us and wish to experience it.

CRAFTS-
MANSHIP
FOR VALUE

Through its spirit of creative in-house craftsmanship, bestuhl studies and produces key components directly. bestuhl actively develops and produces products that present the ultimate user experience while maintaining the highest levels of quality.

GLOBAL
STANDARD
FOR TRUST

bestuhl is in accordance with all manner of global standards tests such as Greengard, BIFMA, EN 1335 certification, among many others. bestuhl is globally competitive and ranks with the world’s best with dynamic, unsurpassed quality products.

I like to spend time on a bestuhl chair.
While sitting comfortably, I realize the possibility ideas
and the possibility of their realization.
I am immersed in the purpose of achieving successful results.
Anytime you work for bestuhl, you are surrounded by this ethic
Again, once more, I will write their greatest story.

be the best, bestuhl

Introducing CI

Logo

Korean Logo

The corporate identity (CI) is a kind of wordmark. The balance-focused 'bestuhl' represents its technology and the pride for its design as well as its future vision for evolution based on its continuous research and development.

Slogan

Position implies various meanings, such as a range of a space occupied by a person, and his or her status and performance.

We produce good furniture that becomes your own position with our bestuhl technology and the bestuhl-created position becomes a starting point to create a good working place and deliver new results.

Clear Space

Signature

Color System

bestuhl Black
Pantone Black C
K95
R47 G42 B41
bestuhl Gray
Pantone Cool Gray 8C
K70
R136 G139 B141

Primary Color

This is the most symbolic color that represents the logo and slogan of bestuhl as a brand.

bestuhl Dark Gray
Pantone Cool Gray 11C
K85
R83 G86 B90
bestuhl White

K0
R255 G255 B255

Main Color

bestuhl dark grey and white shall be primarily used in every communication as prioritized.

bestuhl Red
Pantone 179C
M90 Y90
R224 G60 B49
bestuhl Light Gray
Pantone Cool Gray 3 C
K20
R200 G201 B199
bestuhl Silver
Pantone 877C

Sub Color

bestuhl red is a point color that plays a role in making the brand become outstanding, and light grey is used mainly for background color. bestuhl silver can be used to express metallic.