Bestuhl Co., Ltd., a furniture company, said the folding table “F.A.T 10 Series” won the award ‘featured finalist’ at the “2020 IDEA,” which is called the Academy Award in the design world.
The International Design Excellence Awards (IDEA) Design Awards in the United States has been organized by the Industrial Design Society of America (IDSA) since 1980, and is considered one of the world’s top three design awards along with IF Design Awards in Germany and Red Dot Awards.
The ‘F.A.T 10 series’ competed with 1,800 design products, and was selected as the winner with excellent reviews in design quality, material suitability, innovation, environmental consideration, functionality, ease of use, aesthetics, stability, and durability.
In addition to this award, the ‘F.A.T 10 series’ has won the award in product at the 2020 IF Design Awards in Germany.
Above all, at the world’s top three design awards, Korean products have been awarded mainly by large companies so far, but this time the Bestuhl’s F.A.T 10 series won the IDEA Design Awards and IF Design Awards, breaking the solid framework centered on awards from large companies and began to be widely recognized as a “first mover” company and a “design powerhouse” in small-medium business companies.
An official from Bestuhl Co., Ltd. said, “We have shown the expansion of design capabilities by winning the IDEA Awards following the IF Design Awards. In addition, it is an honor that the product design that expresses the brand value of Bestuhl Co., Ltd has become recognized worldwide.” Based on these award, we will continue to introduce excellent products that show Bestuhl’s philosophy with innovative and user-friendly designs and functions”
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